LinkedIn, the professional social network has introduced a virtual event solution that enables businesses to remain connected with their communities on a real-time basis.
Companies will be able to host virtual events by streaming live via LinkedIn Live. The company says that the integration of LinkedIn Events and LinkedIn Live will help companies in hosting live and real-time events which will attract the right kind of audience.
In 2019, LinkedIn launched the LinkedIn Events; later, during March 2020, the website enabled firms to create events through their LinkedIn Pages.
The company also mentioned that LinkedIn Live has already seen more traction in comparison to a native video with 6X reactions per post and 23x more comments per post. LinkedIn Live has also helped companies in facilitating real-time engagement with their respective networks. Furthermore, data from LinkedIn reveals that 82% of viewers prefer to see live broadcasts from brands rather than daily social messages, and 45% of senior leaders are contemplating a more permanent shift to virtual conferences and events.
Ajay Datta, the head of product, at LinkedIn India, said that the world of business is shifting from in-person conferences to virtual events. Real-time interactions are at the core of relationship building, and these real-time interactions are important for our consumers now more than ever before.
As a company, LinkedIn understands the value of equipping its customers with the required resources to handle this transition in a hassle-free manner. The company is looking at putting together the tools which are needed to bring the professional community together – online, on a real-time basis, and at scale, in the most secure way possible.
Ajay also mentioned that the company has decided to accelerate its product roadmap in order to come up with an integrated solution that will help in bringing the professional community together virtually. This integrated solution will also help in improving customer relationships.
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