WhatsApp has witnessed a phenomenal increase in customers over the last few months. WhatsApp’s business version will be introducing two new ways by which users can connect with businesses – QR Codes and Catalogue Sharing. 50 million+ users across the world use WhatsApp every month.
When a QR code is scanned, a chat will pop up with an optional pre-populated message which is created by a business to initiate a conversation. Through the app’s messaging tools, a company can quickly circulate information such as their inventory to get the conversation started.
With the usage of QR codes, there will be no need for users to store the WhatsApp numbers concerning their local businesses to contact them. Going forward, users can simply scan the QR code displayed by a company on its storefront, receipt, or product packaging to initiate a conversation.
QR codes will now be available to businesses across the world via the WhatsApp Business API or the WhatsApp Business app. WhatsApp is also extending its catalogue feature which got launched in India in January.
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The catalogue is a mobile storefront for a business to display and share items or products which they sell, allowing users to browse and explore quickly.
The catalogues released last year internationally were viewed by more than 40 million people worldwide. In India, every month, 3 million users see catalogues.
WhatsApp mentioned in a blog post that to make it easier for its users to find things, it makes catalogues and individual items available for sharing as links on social media websites such as Twitter, Instagram, etc. When users intend to share a list or an item they find with their family or friends, they can simply choose to copy the link and send it via WhatsApp or other modes of sharing.
WhatsApp also plans to introduce new ‘Open for Business’ animated sticker packs to assist businesses and people stay connected and get business done.
With the occurrence of lockdowns, the catalogue links feature has impacted several businesses positively.
For any clarifications/feedback on the topic, please contact the writer at bhavana.pn@cleartax.in
Bhavana is a Senior Content Writer handling the GST vertical. She is committed, professional, and has a flair for writing. When away from work, she enjoys watching movies and playing with her son. One thing she can’t resist is SHOPPING! Her favourite quote is: “Luck is what happens when preparation meets opportunity”.
