India Witnesses Huge Demand for PCs Amidst the Pandemic

Thanks to the COVID-19 pandemic! Both educational institutions and offices continue to operate virtually, resulting in an increasing requirement for consumer notebooks, particularly in large cities.

The April-June quarter had witnessed a massive demand for notebooks, desktops, and workstations as companies started to place bulk orders for their employees to facilitate WFH and ensure business continuity.

The Indian Personal Computer (PC) market has benefited the most since the popularity of Work From Home (WFH) option is increasing with each passing day. During the July – September period, there have been shipments equaling to 3.4 million units, which is the highest ever since 2013.

Very few education and government projects came under the commercial segment; however, the consumer segment witnessed its phenomenal quarter with about 2 million shipments. Even amidst supply challenges, vendors are ready with their stock lined up for the online festive season.

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Nevertheless, the requirement for notebook PCs is still much higher in comparison to the current supply; likely, the demand is here to stay for another quarter of shipments in Q4 2020.

As of now, the situation is still vague, and there is no clarity around when schools and colleges will resume to physical classroom teaching at full capacity. The lockdown situation is compelling for students to accept virtual learning within a short span of time. Therefore, this opportunity is likely to stay relevant for all PC vendors for a few more quarters.

With the government easing the WFH rules and regulations for the IT sector, enterprises are preparing themselves with an enhanced mobile workforce. They are looking at bringing down their dependency towards desktops.

For any clarifications/feedback on the topic, please contact the writer at bhavana.pn@cleartax.in